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Research papers

Category management and effective consumer response

As we know, all that has changed and we now have a very cautious, discerning and rational shopper. The push economy has finally become the pull economy. Just as marketing has become a business term, category management is becoming the business term...

Catalogue: Seminar 1997: The Changing Retail Scene
Authors: Bob Qureshi, Jenny Baker
June 15, 1997
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Citation

Qureshi and Baker (1997a, June 15). Category management and effective consumer response. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/category-management-and-effective-consumer-response